CONTRAST

CONTRAST
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Contrast is often the magical key ingredient to making your designs ‘pop’, which is a (sometimes frustrating) demand from many design clients.
In a very basic definition, contrast is the degree of difference between two  or more elements of your design.
Some common forms of contrast are dark vs. light, thick vs. thin, large vs. small, etc.
Contrast has a great effect on readability and legibility as well, it’s a big reason why you see novels and many other publications printing in black text on a white background. Imagine if they printed using light grey on a white background. The contrast would be very low and the type hard to read. So, if you’re using type, make sure you bump up that contrast.


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