CONTRAST
CONTRAST Contrast is often the magical key ingredient to making your designs ‘pop’, which is a (sometimes frustrating) demand from many design clients. In a very basic definition, contrast is the degree of difference between two or more elements of your design . Some common forms of contrast are dark vs. light, thick vs. thin, large vs. small, etc. Contrast has a great effect on readability and legibility as well, it’s a big reason why you see novels and many other publications printing in black text on a white background. Imagine if they printed using light grey on a white background. The contrast would be very low and the type hard to read. So, if you’re using type, make sure you bump up that contrast.